Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Up Rate using Databox, follow these steps:
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.