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Stripe Churned ARR

Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.

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  • About
  • Technical Details
What is "Churned ARR"?
Churned ARR measures the amount of recurring revenue lost from customers who cancelled or downgraded their subscription during a one-year period. A lower churn rate indicates higher customer retention and profitability. We calculate Churned ARR by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. We exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended.
Example: The Churned ARR metric can be used to identify how much revenue a subscription-based company is losing due to cancellations or non-renewals each year. For example, if a company had $10 million in annual recurring revenue (ARR) and lost $2 million due to churn, their annual revenue churn rate would be 20%.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Churned ARR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churned ARR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Churned ARR on the Performance screen
  6. 6
    Get Churned ARR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Churned ARR
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General

  • Description
    Churned ARR measures the loss in recurring revenue from existing customers over a year. It helps companies understand their customer retention rate and revenue growth potential.
  • Category
    Payment Processing
  • Subcategory
    Revenue
  • Date Added
    2015-04-28

Specification

  • Metric Type
    event
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 12 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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