The Downgrades by Previous Plan Name metric measures the number of times customers have switched to a lower-tier subscription plan from the specific plan they were previously subscribed to.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrades by Previous Plan Name using Databox, follow these steps:
ARR (excl. Canceled Subscriptions) stands for Annual Recurring Revenue excluding Canceled Subscriptions, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
The New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
MRR Downgrades by Previous Plan Name measures the decrease in monthly recurring revenue due to customers downgrading their subscription plan, based on their previous plan tier.
Sent Invoices metric refers to the total amount of invoices sent to customers during a specific period. It is a useful measure of a company's invoicing and billing performance, and can help identify any issues or opportunities for improvement in the invoicing process.
Discounts is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.