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Stripe New ARR

New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.

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New ARR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "New ARR"?
New Annual Recurring Revenue (ARR) is a metric that represents the annual recurring revenue generated by the company's newest customers or customers that have just upgraded their plans, calculated over a given period. It helps businesses understand how much revenue they're generating from new customers and how they're contributing to the company's revenue growth. This metric is essential for predicting future revenue growth and making informed decisions about marketing and sales strategies. We calculate New ARR by considering all 'active,' 'past due,' and 'canceled' subscriptions created within the selected date range. For currently 'active' subscriptions, we save the data based on their 'created' date. For subscriptions that are currently either 'past due' or 'canceled,' we save the data based on the date when they transitioned to 'active.' In the case of subscriptions that transitioned from 'trial' to 'active,' we save the data based on their 'trial_end' date. Additionally, we subtract all applicable discounts from these subscriptions. Limitaitions: We always extend the selected date range by two months in the past at its beginning. This extension ensures that we include subscriptions created outside of the selected date range as 'trial' subscriptions that later transitioned to 'active' subscriptions within the selected date range. However, it's important to acknowledge that slight discrepancies may be present due to API limitations. Specifically, we cannot exclude subscriptions created for existing customers after their previous subscription was canceled due to failed payments.
Example: A SaaS company uses New ARR metric to track revenue generated from new customers during a specific time period, allowing them to measure sales performance and forecast growth potential.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New ARR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New ARR using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New ARR on the Performance screen
  6. 6
    Get New ARR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New ARR
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Stripe integration with Databox Track New ARR from Stripe in Databox GET STARTED

Stripe New ARR included in Report Templates 1

  • Details

    Stripe Report Template

    Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.

    Stripe

General

  • Description
    New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
  • Category
    Payment Processing
  • Subcategory
    ARR
  • Date Added
    2015-04-28

Specification

  • Metric Type
    event
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 12 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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