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TikTok Ads CPA (SKAN) by Campaign

CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion. SKAN metrics are data for iOS 14 Dedicated Campaigns.

With Databox you can track all your metrics from various data sources in one place.

CPA (SKAN) by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details

How to track CPA (SKAN) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPA (SKAN) by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPA (SKAN) by Campaign on the Performance screen
  6. 6
    Get CPA (SKAN) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPA (SKAN) by Campaign
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CPA (SKAN) by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    CPA by Campaign is a metric that measures the cost-per-acquisition of a TikTokAds campaign. It calculates the total cost of the campaign and divides it by the number of desired actions completed (such as app installs or website purchases), determining the cost for each conversion. SKAN metrics are data for iOS 14 Dedicated Campaigns.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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