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TikTok Ads CTR by Ad Group

CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad Group"?
CTR (Click-Through Rate) by Ad Group is a useful metric in TikTokAds which measures the average number of clicks an ad receives divided by the number of impressions. It helps to assess ad performance for a specific ad group by showing the percentage of users who saw the ad and clicked through to the landing page. A higher CTR indicates that the ad is resonating well with its target audience, whereas a lower CTR may indicate that the ad needs to be optimized for better engagement. Analyzing CTR by Ad Group can help advertisers identify where to allocate more of their budget, optimize ad targeting, creative, and placement to improve ROI.
Example: An Ad Group targeted towards young women who love makeup shows a high CTR, indicating that the ad resonates well with the target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad Group on the Performance screen
  6. 6
    Get CTR by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CTR by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    CTR by Ad Group is a measure of how many clicks your ad received relative to the number of times it was shown in each of your ad groups. It helps you understand which ad groups are performing well and which ones need improvement.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, all-time and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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