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TikTok Ads Frequency by Ad Group

Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Ad Group"?
Frequency by Ad Group is a metric that measures how many times, on average, an ad within a specific ad group has been shown to a unique user. This metric helps advertisers understand the level of ad fatigue among their target audience and determine if they need to adjust their ad placements or creative. A high frequency rate can indicate that the ad is being shown too often to the same users, leading to disinterest and ad blindness. On the other hand, a low frequency rate indicates that the ad has not been shown enough to reach its intended audience effectively.
Example: A cosmetics brand running a promotion in a new market may use the Frequency by Ad Group metric to track how many times users saw their ad in a specific time frame, to determine if it was effective in generating brand awareness.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad Group on the Performance screen
  6. 6
    Get Frequency by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Frequency by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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