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TikTok Ads Result Rate by Ad Group

Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.

With Databox you can track all your metrics from various data sources in one place.

Result Rate by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Result Rate by Ad Group"?
Result Rate by Ad Group is a TikTokAds metric that measures how well an ad group is achieving its objectives. It shows the percentage of users who completed the desired action after seeing an ad from that ad group. This metric can help advertisers identify which ad groups are performing well and which ones need improvement, allowing them to optimize their campaigns for better results. A higher result rate suggests that the ad group is targeting the relevant audience and engaging them effectively, while a lower result rate indicates that the ad group needs further optimization or targeting adjustments.
Example: The Result Rate by Ad Group metric can help determine which ad group is driving the most conversions for a fitness brand looking to increase online purchases of their workout equipment.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Result Rate by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Result Rate by Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Result Rate by Ad Group on the Performance screen
  6. 6
    Get Result Rate by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Result Rate by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track Result Rate by Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Result Rate by Ad Group measures the effectiveness of each ad group in achieving the desired advertising objectives, by calculating the percentage of times users engaged with the ad in relation to how many times it was shown. It provides insights on which ad groups are performing well and helps in optimizing future ad spend.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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