CPM (cost per thousand impressions) by Campaign is a metric that measures the cost of reaching 1,000 people through a particular ad campaign on TikTok. It calculates the cost of each ad impression and helps advertisers compare the efficiency of different campaigns to determine which ones are yielding the best results.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Campaign using Databox, follow these steps:
The percentage of times people saw your ad and performed a click (all) during the specified Date Range split up by Ad Groups.
The frequency metric refers to the average number of times a user sees your ad during a given time period. It helps you understand how frequently your ad is being shown to the same audience. A higher frequency can lead to ad fatigue and lower performance.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
The Real-time Conversions by Ad Group metric is a measure of the number of conversions generated by an ad group in real-time. It helps advertisers to monitor the immediate impact of their ads on audience behavior and optimize their campaigns accordingly.
The Real-time Result by Ad metric allows you to see the performance of your ad campaigns in real-time, providing instant feedback on key metrics such as impressions, clicks, and conversions. This allows you to quickly identify which ads are performing best and adjust your strategy accordingly.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Followers by Ad is a TikTokAds metric that measures the number of new followers gained through advertising campaigns. It helps advertisers understand the effectiveness and ROI of their follower acquisition strategies.
The Paid Comments metric measures the number of comments on a TikTokAds campaign that were paid for as part of an ad campaign, rather than organic comments generated by users.