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TikTok Ads CTR by Campaign

CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.

With Databox you can track all your metrics from various data sources in one place.

CTR by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Campaign"?
CTR by Campaign is a metric that measures the effectiveness of a TikTok Ads campaign by evaluating the click-through rate for each individual campaign. The CTR is calculated by dividing the number of clicks a campaign receives by the number of impressions it generates. A high CTR indicates that the campaign is resonating well with the target audience and driving engagement. By tracking CTR by Campaign, marketers can identify which campaigns are performing well and optimize accordingly to maximize their ad spend and reach their advertising goals.
Example: A fitness brand ran two separate campaigns with different ad creatives, targeting similar audiences. They compared the CTR by Campaign metric to see which campaign had a higher engagement rate, and allocated ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign on the Performance screen
  6. 6
    Get CTR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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TikTok Ads integration with Databox Track CTR by Campaign from TikTok Ads in Databox GET STARTED

General

  • Description
    CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, all-time and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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