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Google AdMob Impressions CTR by Ad Type

Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.

With Databox you can track all your metrics from various data sources in one place.

Impressions CTR by Ad Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions CTR by Ad Type"?
The Impressions CTR by Ad Type metric in Google AdMob is a measure of the proportion of ad clicks to ad impressions for each ad type (e.g. banner or interstitial). It indicates how effective each ad type is at generating clicks and engagement with users. A high CTR suggests that the ad is well-targeted and relevant, while a low CTR may indicate that the ad needs to be optimized or that the ad type is not suitable for the content or audience. Measuring CTR by ad type helps app developers and advertisers optimize their ad placements and formats for maximum engagement and revenue.
Example: Impressions CTR by Ad Type can be used to determine which ad type is performing better in terms of user engagement on a mobile game app - whether it's banner ads or interstitial ads, and adjust the ad strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by Ad Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by Ad Type using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by Ad Type on the Performance screen
  6. 6
    Get Impressions CTR by Ad Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by Ad Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions CTR by Ad Type from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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