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Adobe Analytics Cost per View

Cost per View (CPV) is a metric used in advertising campaigns that measures the cost of each video view. It is calculated by dividing the total cost of the campaign by the number of video views and provides insights into the efficiency of video ads.

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Cost per View 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per View"?
Cost per View is a metric that measures the average cost of a single view of an advertisement or video. It is calculated by dividing the total cost of the campaign by the total number of views generated. This metric is commonly used in video advertising campaigns to evaluate the cost-effectiveness of different ad formats and placements. A lower cost per view indicates that the campaign is generating more views for the investment, making it more efficient.
Example: An advertiser wants to know how much they are spending for each view (CPV) of their video ads on YouTube and other social media platforms. They can use this metric to optimize their ad campaigns and adjust their bidding strategy to improve their ROI.
This metric has one or more equivalents:
Snapchat Ads integration with Databox Cost per Ad Views

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per View in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per View using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per View on the Performance screen
  6. 6
    Get Cost per View performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per View
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Adobe Analytics integration with Databox Track Cost per View from Adobe Analytics in Databox GET STARTED

General

  • Description
    Cost per View (CPV) is a metric used in advertising campaigns that measures the cost of each video view. It is calculated by dividing the total cost of the campaign by the number of video views and provides insights into the efficiency of video ads.
  • Category
    Website Analytics
  • Subcategory
    Cost
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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