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Google AdSense Ad Impressions by Ad Unit

Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.

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Ad Impressions by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Impressions by Ad Unit"?
Ad Impressions by Ad Unit is a metric in Google AdSense that measures the number of times an advertisement is displayed to a website visitor on a specific Ad Unit. It represents how many times an ad has been served on a website page and is a key metric in understanding the performance of advertisements. A higher number of Ad Impressions indicates that the Ad Unit is popular with visitors and generating interest in the advertiser's product or service. This metric can be used to determine the effectiveness of ad placement and design, as well as to optimize revenue for both publishers and advertisers. Ad Impressions by Ad Unit can be monitored and analyzed for individual ad units or for the website as a whole to better understand overall performance.
Example: A news website can use the Ad Impressions by Ad Unit metric to track how many times a specific banner ad was viewed by visitors, allowing them to adjust their advertising strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Impressions by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Impressions by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Impressions by Ad Unit on the Performance screen
  6. 6
    Get Ad Impressions by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Impressions by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Impressions by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
  • Category
    Advertising
  • Subcategory
    Impressions ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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