Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests CTR by Platform using Databox, follow these steps:
The Estimated earnings metric is an approximate amount of revenue that a publisher is expected to earn from AdSense ads displayed on their website or app. It takes into account various factors such as the number of ad impressions, clicks, and ad types.
CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.
Impressions refer to the number of times an ad is displayed on a website or app. It is a metric used to measure the reach and visibility of an ad campaign.
The Impressions RPM by Country metric shows the revenue earned per thousand ad impressions generated by users in different countries. It helps publishers identify which countries have higher RPMs and adjust their ad strategies accordingly.
Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
The Clicks by Country metric shows the total number of clicks earned per country for ads displayed on your site. It helps you understand which countries generate the most clicks and optimize your ad targeting and revenue accordingly.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
The CTR (click-through rate) by Channel metric in Google AdSense measures the performance of each channel in terms of the percentage of clicks received on ads displayed. It helps publishers optimize ad placement to improve revenue.