Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.
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Used to show comparisons between values.
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CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.
Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
Page Views by Ad Unit is a metric that measures the number of times an ad unit was viewed on a webpage. It helps analyze the effectiveness of ad placements, ad formats, and website traffic to optimize ad revenue.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
Ad Requests RPM by Bid Type is a metric that measures revenue per thousand ad requests, segmented by the type of bid received. This helps to optimize ad strategies based on which types of bids are generating the most revenue.
CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.