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Google AdSense Ad Impressions by Channel

Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.

With Databox you can track all your metrics from various data sources in one place.

Ad Impressions by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Impressions by Channel"?
The Ad Impressions by Channel metric in Google AdSense measures the number of times ads were displayed on your website or app, broken down by the channel through which they were delivered, such as desktop, mobile, or tablet. This metric provides insight into where and how your ads are being viewed, allowing you to optimize your targeting and ad formats for better performance. It can also help identify if certain channels are underperforming and may require additional attention or adjustments.
Example: A website owner discovered that most of their ad impressions are coming from social media channels rather than search engines, despite spending more on search campaigns. They decided to adjust their advertising strategy to focus more on social media to maximize their ad impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Impressions by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Impressions by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Impressions by Channel on the Performance screen
  6. 6
    Get Ad Impressions by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Impressions by Channel
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Ad Impressions by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
  • Category
    Advertising
  • Subcategory
    Impressions ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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