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Google AdSense Ad RPM by Ad Unit

Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.

With Databox you can track all your metrics from various data sources in one place.

Ad RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM by Ad Unit"?
Ad RPM (Revenue Per Thousand Impressions) by Ad Unit is a metric used in Google AdSense to measure the estimated earnings accumulated per 1000 impressions of an ad unit. It calculates the revenue generated by an ad unit against the number of page views or impressions it received, providing website owners with an indication of the ad unit's monetization efficiency. Ad RPM by Ad Unit allows website owners to track the performance of each ad unit and identify which ad units are generating the most revenue. This helps them optimize their ad layout and boost earnings.
Example: The Ad RPM by Ad Unit metric helped me identify which ad units were generating the highest revenue on my gaming website, allowing me to optimize those areas for better performance and profitability.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM by Ad Unit on the Performance screen
  6. 6
    Get Ad RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Ad RPM by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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