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Google Ads Cost / Conversion by Campaign

Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.

With Databox you can track all your metrics from various data sources in one place.

Cost / Conversion by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost / Conversion by Campaign"?
Cost/Conversion by Campaign is a metric that measures the cost of acquiring conversions (i.e., lead, sale, sign-up, etc.) in relation to each AdWords campaign. This metric helps advertisers understand which campaigns are delivering the desired results at the lowest cost per conversion. The lower the cost per conversion, the more efficient the campaign, and the higher the return on investment (ROI). By analyzing cost/conversion by campaign, advertisers can adjust their bidding strategies and optimize their campaigns for better performance and profitability.
Example: A campaign promoting a fitness app with 100 conversions and a total cost of $500 has a Cost / Conversion by Campaign metric of $5.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost / Conversion by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost / Conversion by Campaign on the Performance screen
  6. 6
    Get Cost / Conversion by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost / Conversion by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Cost / Conversion by Campaign from Google Ads in Databox GET STARTED

Google Ads Cost / Conversion by Campaign included in Dashboard Templates 1

  • Live view

    Google Ads Campaign Performance

    This dashboard allows you to view Adwords performance and custom insights on the campaign level.

    Google Ads

Google Ads Cost / Conversion by Campaign included in Report Templates 2

  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads
  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads

General

  • Description
    Cost / Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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