Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ads ECPM using Databox, follow these steps:
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.
Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.