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CallRail
Average Duration by Referrer
The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Average Duration by Referrer"?
The Average Duration by Referrer metric in CallRail displays the average duration of phone calls from visitors who came to your website through specific referral sources (such as Google, Bing, or social media platforms). This metric helps you identify which referral sources are driving more engaged phone calls, enabling you to optimize your marketing strategies and budget accordingly.
Example: An e-commerce site owner uses the "Average Duration by Referrer" metric to measure how long customers stay on the site, based on the source of their traffic. This allows them to optimize their advertising spend and focus on the most profitable channels.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Average Duration by Referrer in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration by Referrer using Databox, follow these steps:
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1Connect CallRail that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Average Duration by Referrer on the Performance screen
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6Get Average Duration by Referrer performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Average Duration by Referrer
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
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CategoryHelp Desk
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SubcategoryTime
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Date Added2017-09-13
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago 00:00 to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatDuration
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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