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Google Analytics 4 ARPPU by Source

ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ARPPU by Source"?
The ARPPU (Average Revenue Per Paying User) by Source metric measures the amount of revenue generated per paying user, segmented by traffic source. This metric helps to determine the effectiveness of different marketing channels in generating revenue from paying users. The higher the ARPPU by Source, the more valuable the traffic source is in terms of revenue generation. It is calculated by dividing the total revenue generated by a specific traffic source by the number of paying users from that source.
Example: ARPPU by Source can be used to compare the average revenue per paying user across different traffic sources (such as Facebook, Google Ads, and email campaigns), helping you identify which sources are generating the most valuable users.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Source on the Performance screen
  6. 6
    Get ARPPU by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Source
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Source from Google Analytics 4 in Databox GET STARTED

General

  • Description
    ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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