Revenue generated for ad spend (total conversion value divided by amount spent).
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Track LinkedIn campaign performance with insights on ad spend, CTR, conversions, and ROAS. Built for CMOs, PPC specialists, and LinkedIn Ads pros to refine targeting and maximize ROI.
Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
The Social Actions by Campaign Group metric measures the number of social actions (such as likes, comments, and shares) generated by an ad campaign group on LinkedIn. It indicates the level of engagement and impact of the campaign on the audience.
The estimated number of unique member accounts with at least one impression, split up by Campaigns.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Ads. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Clicks on your ads that led to a conversion, split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Ads.
Number of times a member opened a lead form, split up by Campaign Groups.
Clicks on your ad that led to an event registration, split up by Campaigns.