Social Actions by Ad is a metric that measures the number of social interactions (likes, comments, shares) on a LinkedIn ad. It helps to gauge engagement and the overall success of the ad in terms of its ability to generate interest and interaction among the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Social Actions by Ad using Databox, follow these steps:
The Social Actions by Campaign Group metric measures the number of social actions (such as likes, comments, and shares) generated by an ad campaign group on LinkedIn. It indicates the level of engagement and impact of the campaign on the audience.
Spent by Campaign is a metric in LinkedIn Ads that shows the total cost spent on a specific advertising campaign during a specified time period.
The Average CPC (Cost Per Click) metric measures the average amount spent for each click on a LinkedInAds campaign, helping to gauge advertising efficiency and ROI.
The Avg. CPM by Campaign Group metric indicates the average cost per thousand impressions (CPM) of ads in a specific campaign group on LinkedIn. It helps measure the efficiency of ad spend and compare performance across different campaign groups.
The Bid by Campaign metric in LinkedInAds measures the maximum amount an advertiser is willing to pay for a click or impression on a specific campaign. This value determines auction eligibility and the likelihood of winning the bid.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaigns. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Campaign Groups.
Number of times a member opened a lead form, split up by Campaigns.