Databox

Snapchat Ads 15 Second Video Views

The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.

With Databox you can track all your metrics from various data sources in one place.

15 Second Video Views 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "15 Second Video Views"?
The 15 Second Video Views metric measures the number of times a video ad has been viewed for at least 15 seconds without skipping or exiting the ad. This metric helps advertisers to measure the effectiveness of their video ad campaigns as it indicates the engagement and interest level of the audience towards the ad. A higher number of 15-second video views suggests that the ad resonates well with the targeted audience and drives higher brand awareness and consideration.
Example: A clothing brand uses the 15 Second Video Views metric to track the number of users who watch their latest ad promoting a new collection, allowing them to measure the success of their campaign and adapt their content accordingly.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track 15 Second Video Views in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 15 Second Video Views using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 15 Second Video Views on the Performance screen
  6. 6
    Get 15 Second Video Views performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 15 Second Video Views
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track 15 Second Video Views from Snapchat Ads in Databox GET STARTED

General

  • Description
    The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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