Databox

Snapchat Ads Average Screen Time by Ads

Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.

With Databox you can track all your metrics from various data sources in one place.

Average Screen Time by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Screen Time by Ads"?
The Average Screen Time by Ads metric measures the average length of time that users spend viewing an ad on Snapchat. It's an important metric for advertisers because it tells them how engaged users are with their ads. The longer the screen time, the more likely it is that users are paying attention to the ad. This can result in better click-through rates, increased conversions, and improved ROI. Advertisers can use this metric to optimize their ad content and placement to ensure their ads are being viewed for an optimal amount of time.
Example: The Average Screen Time by Ads metric helps in measuring the engagement level of the audience with ads. For example, if the average screen time for an ad is 10 seconds, it indicates that the ad is being well-received by the viewers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Screen Time by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time by Ads on the Performance screen
  6. 6
    Get Average Screen Time by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time by Ads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Average Screen Time by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview