Databox

Snapchat Ads Video Completions

Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.

With Databox you can track all your metrics from various data sources in one place.

Video Completions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Completions"?
Video Completions is a metric that measures the number of times a Snapchat user has watched a complete video ad or story ad on the app. It indicates the total count of times viewers have watched the full video ad from start to end. This metric is crucial for measuring the engagement and effectiveness of video ads, as it determines the successful delivery of the full message to the target audience. Higher video completion rates imply that the ad captures the viewer's attention and delivers valuable content, which can lead to increased brand awareness, higher conversions, and better ROI for advertisers.
Example: A beauty brand ran a 30-second ad on Snapchat and received 10,000 video completions. This indicates that 10,000 users watched the entire ad and can be considered as a successful engagement metric.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Video Completions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Completions using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Completions on the Performance screen
  6. 6
    Get Video Completions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Completions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Video Completions from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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