Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions using Databox, follow these steps:
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads.
Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
Video Plays at 75% is a SnapchatAds metric that measures the number of times your video ad was played at least 75% of the way through by users. This metric helps you assess the engagement and impact of your video ads and optimize your ad strategy accordingly.
The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
Purchase ROAS is a metric that measures the revenue generated from ad spend. It indicates the amount of revenue a business earns for every dollar spent on advertising. The higher the Purchase ROAS, the more effective the ad campaign is in driving sales.