Databox

Snapchat Ads 2 second video Views by Ads

The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.

With Databox you can track all your metrics from various data sources in one place.

2 second video Views by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "2 second video Views by Ads"?
The 2 second video views metric measures the number of times an ad video has been viewed for at least 2 seconds. This metric is important because it indicates the number of users who have actually engaged with the video content long enough to establish brand recognition. This measurement is considered a standard metric for businesses to understand the success of video campaign and gain insights into potential customers. It can additionally help with determining the audience engagement based on their interests, what they like or share, ultimately providing an insight into ROI for the ad campaign.
Example: A restaurant chain can use the 2 second video Views by Ads metric to measure how many people have watched its new menu item promotion video in the first 2 seconds, and adjust its ad targeting and creative strategy to increase engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 2 second video Views by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 2 second video Views by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 2 second video Views by Ads on the Performance screen
  6. 6
    Get 2 second video Views by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 2 second video Views by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track 2 second video Views by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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