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Snapchat Ads Cost per Ad Clicks by Ad Set

Cost per Ad Clicks by Ad Sets is a metric that calculates the average cost a business pays for each click on their Snapchat ad, grouped by the different ad sets they have created.

With Databox you can track all your metrics from various data sources in one place.

Cost per Ad Clicks by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Clicks by Ad Set"?
The Cost per Ad Clicks by Ad Sets metric is a measure of the average cost incurred for each click on an ad within a specific ad set. This metric helps advertisers track the effectiveness of their ads and optimize their campaigns by identifying which ad sets are generating the most clicks for the least cost. By monitoring this metric, advertisers can make informed decisions about their budgets and allocate resources most efficiently to campaigns that are generating the highest return on investment.
Example: For a campaign targeting college students, the Ad Set focused on sororities had a higher Cost per Ad Clicks compared to the Ad Set targeting fraternities. Adjustments were made to the Ads and targeting to improve performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Clicks by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Clicks by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Clicks by Ad Set on the Performance screen
  6. 6
    Get Cost per Ad Clicks by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Clicks by Ad Set
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Clicks by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Ad Clicks by Ad Sets is a metric that calculates the average cost a business pays for each click on their Snapchat ad, grouped by the different ad sets they have created.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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