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Snapchat Ads Total Impressions by Ad Set

Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.

With Databox you can track all your metrics from various data sources in one place.

Total Impressions by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Impressions by Ad Set"?
The Total Impressions by Ad Sets metric in SnapchatAds measures the total number of times that an ad set's ads were seen by users. This metric shows how often the ads within the ad set were displayed and can be used to track the effectiveness of individual ad sets, as well as to compare the performance of different creatives. It is a key metric that can help advertisers to optimize their ad campaigns and improve their targeting and messaging to reach their desired audience.
Example: A fitness company running two ad sets for their new workout gear. Ad Set A targets women ages 18-35 and Ad Set B targets men ages 18-35. By analyzing the Total impressions by Ad Sets metric, the company can determine which ad set is generating more impressions and adjust their targeting strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Impressions by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Impressions by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Impressions by Ad Set on the Performance screen
  6. 6
    Get Total Impressions by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Impressions by Ad Set
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Impressions by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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