Databox

Snapchat Ads Leads by Campaign

Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.

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Leads by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Leads by Campaign"?
The Leads by Campaign metric in Snapchat Ads measures the number of potential customers who have provided their contact information in response to an ad campaign. It allows advertisers to see which campaigns are generating the most leads and adjust their strategy accordingly to increase conversion rates and ROI. This metric can help businesses to understand how effectively their advertising efforts are generating leads and identify areas where they can improve their targeting and messaging to attract more interested prospects.
Example: Leads by Campaign metric example: A fashion brand used Snapchat Ads to run a back-to-school campaign and used this metric to compare the number of leads generated from each ad variation to optimize future campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Leads by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Leads by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Leads by Campaign on the Performance screen
  6. 6
    Get Leads by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Leads by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Leads by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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