The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
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Get a high level overview of the performance of your TikTok Ads account.
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
The Subscribed to List metric measures the number of people who have opted in to receive emails from your specific mailing list.
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
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