Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Cost using Databox, follow these steps:
Get a high level overview of the performance of your TikTok Ads account.
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
The Landing Page Views metric in Hubspot measures the number of times a specific landing page has been viewed by website visitors.
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
The All Deals metric in HubspotCRM provides a comprehensive overview of all deals in the sales pipeline, including the total number of deals, their total value, and their current stage.
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