The Paid Followers by Campaign metric measures the number of new followers gained through paid campaigns. It helps track the effectiveness of campaigns in increasing brand awareness and driving user engagement on TikTok.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Followers by Campaign using Databox, follow these steps:
Use this dashboard to gain a high level overview of how effective your campaigns are at generating engagements.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range split up by Ads.
CTR (Click-Through Rate) by Campaign is a metric that measures the percentage of ad clicks per impression for each specific campaign in TikTokAds. It helps understand which campaigns are getting more engagement and driving more clicks to the advertiser's website or landing page.
Frequency by Ad Group measures the average number of times each ad in a group was seen by a unique viewer. It helps monitor how often people are exposed to your ads, and avoid overexposure.
Conversion by Campaign is a metric that measures the number of people who completed a desired action, such as making a purchase or filling out a form, after viewing or interacting with a specific campaign. It helps advertisers evaluate the effectiveness of their campaigns in driving actual business outcomes.
Real-time CPA (Cost per Acquisition) is a TikTokAds metric that shows the average cost of acquiring a user who completed a specific action, such as making a purchase or filling out a form, in real-time. It helps measure the effectiveness of ad campaigns and optimize them accordingly.
The average cost for each result from your ad during the specified Date Range split up by Ads. The total count is based on when the conversion actually happened.
Paid Likes by Ad metric measures the number of likes generated for a TikTok ad that was promoted via paid advertising. This metric is useful in determining the ad's engagement level and popularity among the audience, helping advertisers to optimize their ad campaigns.
Paid Profile Visits by Campaign is a TikTokAds metric that measures the number of times users visited an advertiser's profile page via a specific campaign, to assess the effectiveness of the campaign in generating interest and driving traffic to the brand's profile.