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X (Twitter) Ads App Clicks by Campaign

The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.

With Databox you can track all your metrics from various data sources in one place.

App Clicks by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "App Clicks by Campaign"?
The App Clicks by Campaign metric in TwitterAds refers to the number of clicks on app-related ad units within a specific campaign. This metric helps advertisers understand how many users clicked on ads that directed them to the app store or initiated an app download. This information helps advertisers measure the effectiveness of their campaigns and optimize their targeting to drive app installs.
Example: A travel agency uses App Clicks by Campaign to measure the performance of their mobile app install campaigns for a specific destination package.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track App Clicks by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track App Clicks by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put App Clicks by Campaign on the Performance screen
  6. 6
    Get App Clicks by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of App Clicks by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track App Clicks by Campaign from X (Twitter) Ads in Databox GET STARTED

General

  • Description
    The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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