Media Engagements by Campaign metric measures the number of clicks on media content, including video views, photo views, and hashtag clicks, generated by a specific ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Media Engagements by Campaign using Databox, follow these steps:
Tweet Engagements is a metric that measures the total number of interactions received by a tweet, including clicks, retweets, likes, and replies.
Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics
Retweets metric measures how many times people share your tweet on their own profile, increasing your reach and visibility on Twitter.
Replies metric measures the number of replies to a promoted tweet, which can help gauge the engagement and conversation generated by an ad.
The Replies by Campaign metric measures the number of direct responses to tweets in a specific campaign. It helps evaluate the engagement and effectiveness of the campaign in generating conversation and interest among Twitter users.
The App Clicks by Campaign metric measures the number of clicks on ads that lead to downloads or installs of the advertised app, segmented by campaign. It helps advertisers track the effectiveness of their campaigns in driving app installations.
The Video Played 75% by Campaign metric measures the number of times a video ad was played at least 75% of its total length, providing insights into ad engagement and the potential effectiveness of the campaign.
The Video Starts by Campaign metric measures the total number of times a video ad has started playing across all campaigns. It helps to gauge the overall reach and engagement of video ads on Twitter.