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X (Twitter) Ads Video Played 50% by Campaign

The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Video Played 50% by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Played 50% by Campaign"?
The Video Played 50% by Campaign metric measures the percentage of viewers who watched at least 50% of a video ad within a Twitter Ads campaign. This metric indicates how engaging the video ad is and how successful it is at holding viewers' attention. By tracking this metric, advertisers can optimize their video content to better resonate with their target audience and increase overall campaign performance. This metric can be accessed through the Twitter Ads campaign dashboard and can be used to make informed decisions about video ad content and targeting.
Example: A sports brand runs a Twitter video campaign showcasing the new features of their latest running shoes. The "Video Played 50%" metric helps them understand which users watched their video halfway through and allows them to target those users with a follow-up ad encouraging them to make a purchase.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Played 50% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Played 50% by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Played 50% by Campaign on the Performance screen
  6. 6
    Get Video Played 50% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Played 50% by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    The Video Played 50% by Campaign metric measures the number of times that a video ad has been played at least 50% of its total length as a result of a specific ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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