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X (Twitter) Ads Tweet Engagements by Campaign

Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics

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Tweet Engagements by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Tweet Engagements by Campaign"?
The Tweet Engagements by Campaign metric in TwitterAds measures the total number of engagements, such as likes, retweets, replies, follows, and clicks, that a Twitter ad campaign has generated. This metric gives advertisers insight into how well their ads are resonating with their target audience and can help optimize future campaigns for better performance. The higher the number of engagements, the more successful the campaign is in terms of audience engagement and potential conversions.
Example: "By analyzing Tweet Engagements by Campaign, we found that our #SummerSale campaign had a 35% higher engagement rate than our #MemorialDaySale campaign, leading to a 20% increase in sales."

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Tweet Engagements by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Tweet Engagements by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Tweet Engagements by Campaign on the Performance screen
  6. 6
    Get Tweet Engagements by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Tweet Engagements by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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X (Twitter) Ads integration with Databox Track Tweet Engagements by Campaign from X (Twitter) Ads in Databox GET STARTED

General

  • Description
    Tweet Engagements by Campaign metric measures the total number of user engagements on branded tweets within a specific campaign, including likes, retweets, replies, and follows. #TwitterAds #SocialMediaMetrics
  • Category
    Advertising
  • Subcategory
    Engagement

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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