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X (Twitter) Ads Billed Engagements by Campaign

Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.

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Billed Engagements by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Billed Engagements by Campaign"?
Billed Engagements by Campaign is a Twitter Ads metric that measures the total number of engagements generated by a specific campaign during a given billing period. This includes likes, retweets, replies, follows, clicks, and other types of user engagement. This metric helps advertisers understand the effectiveness of their campaigns in driving user engagement, which is a key factor in achieving campaign goals such as brand awareness, lead generation, and sales. By analyzing Billed Engagements by Campaign, advertisers can optimize their campaigns to achieve better results and reduce costs.
Example: A sports brand used Billed Engagements by Campaign to measure engagement on tweets promoting their new shoe launch, allowing them to optimize their ad spend for maximum impact. #TwitterAdsExpert

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Billed Engagements by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Billed Engagements by Campaign using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Billed Engagements by Campaign on the Performance screen
  6. 6
    Get Billed Engagements by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Billed Engagements by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    Billed Engagements by Campaign is a TwitterAds metric that tracks the total number of engagements (clicks, retweets, likes, replies, and follows) generated by a particular campaign, which are charged to the advertiser.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Existing data is purged in favor of the most recent synced data.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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