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X (Twitter) Ads Likes

The Likes metric on Twitter Ads measures how many times users have clicked the heart icon on your ad, indicating that they like or appreciate your content. It can help to track engagement and determine which ads are resonating with your audience.

With Databox you can track all your metrics from various data sources in one place.

Likes 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Likes"?
The Likes metric represents the total number of times that Twitter users have tapped the heart icon on a specific tweet. This metric indicates how much the audience appreciates or agrees with the content of the tweet. Brands and advertisers use this metric to measure the engagement rate of their tweets and assess the effectiveness of their Twitter marketing campaigns. By tracking the Likes metric, businesses can identify their most popular content and optimize their strategies accordingly. However, it's important to note that a high number of Likes doesn't always guarantee conversion or sales.
Example: For a fashion brand, the Likes metric on Twitter can provide insights into its audience preferences and help refine the content strategy to align better with their target audience.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Likes in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Likes using Databox, follow these steps:

  1. 1
    Connect X (Twitter) Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Likes on the Performance screen
  6. 6
    Get Likes performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Likes
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
X (Twitter) Ads integration with Databox Track Likes from X (Twitter) Ads in Databox GET STARTED

General

  • Description
    The Likes metric on Twitter Ads measures how many times users have clicked the heart icon on your ad, indicating that they like or appreciate your content. It can help to track engagement and determine which ads are resonating with your audience.
  • Category
    Advertising
  • Subcategory
    Likes

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

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