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Google AdMob Estimated Earnings by Platform

The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.

With Databox you can track all your metrics from various data sources in one place.

Estimated Earnings by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Estimated Earnings by Platform"?
Estimated Earnings by Platform is a metric within Google AdMob that provides insights into the revenue generated from an app on a specific platform, such as Android or iOS. This metric helps app developers understand which platforms are generating the most revenue and make informed decisions about where to focus their resources. It is calculated by multiplying the number of ad impressions on a particular platform by the average revenue per impression for that platform.
Example: Example: A mobile game developer can use the Estimated Earnings by Platform metric to compare the revenue generated from their game on Android and iOS platforms.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Estimated Earnings by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Estimated Earnings by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Estimated Earnings by Platform on the Performance screen
  6. 6
    Get Estimated Earnings by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Estimated Earnings by Platform
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Estimated Earnings by Platform from Google AdMob in Databox GET STARTED

General

  • Description
    The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
  • Category
    Advertising
  • Subcategory
    Earnings
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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