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Appfigures Ad Campaign CPC

Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.

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Ad Campaign CPC 2.190,879

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About

The Ad Campaign CPC (Cost Per Click) metric refers to the average cost that an advertiser pays for each click on their ad within a specific campaign. It is calculated by dividing the total cost of the campaign by the total number of clicks received. This metric is important for measuring the effectiveness of an ad campaign, as it helps advertisers gauge the cost-effectiveness of their marketing efforts. A higher CPC may indicate that the ad is not resonating with the target audience or that the targeting is off, while a lower CPC may suggest that the campaign is performing well and delivering a good return on investment.

Example: Example use case for Ad Campaign CPC metric: Comparing cost per click across multiple ad campaigns to determine which campaigns are most efficient at driving clicks to your app.

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How to track Ad Campaign CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CPC using Databox, follow these steps:

1
Connect Appfigures that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Ad Campaign CPC on the Performance screen
6
Get Ad Campaign CPC performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Ad Campaign CPC

Goals

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Appfigures Ad Campaign CPC included in Dashboard Templates 1

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Appfigures Ad Campaign Performance

Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.