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CallRail Average Duration by Campaign

The Average Duration by Campaign metric shows the average length of time that phone calls from a specific campaign last, helping to measure the effectiveness of marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Average Duration by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Duration by Campaign"?
The Average Duration by Campaign metric in CallRail measures the average amount of time a call lasts for each specific campaign. This metric helps businesses understand which campaigns are generating longer or shorter calls, allowing them to analyze call quality and make informed decisions about their marketing strategies. A longer call duration may indicate higher engagement with the caller, while a shorter call duration may suggest that the marketing message needs to be adjusted.
Example: The Average Duration by Campaign metric can be used to compare the effectiveness of different marketing campaigns in terms of how long customers spend on the phone, potentially highlighting areas for improvement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Campaign using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Campaign on the Performance screen
  6. 6
    Get Average Duration by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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CallRail integration with Databox Track Average Duration by Campaign from CallRail in Databox GET STARTED

General

  • Description
    The Average Duration by Campaign metric shows the average length of time that phone calls from a specific campaign last, helping to measure the effectiveness of marketing efforts.
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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