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Facebook Ads Reach by Ad Set

The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.

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Reach by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach by Ad Set"?
Reach by Ad Set is a Facebook Ads metric that shows the total number of people who have seen your ads within each ad set. It measures the unique number of people who have been exposed to your ads, regardless of how many times they have seen them. This metric is essential for evaluating the effectiveness of your ad targeting strategy and determining how many people your ads are reaching within your specific target audience. By analyzing this metric, you can optimize your ad sets to increase their reach and improve your overall ad campaign performance.
Example: An ecommerce business is running an ad campaign to promote a sale on their website. They are interested in reaching as many people as possible within a certain geographic area. They use Reach by Ad Set metric to measure the number of unique individuals who viewed their ad.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Reach by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach by Ad Set on the Performance screen
  6. 6
    Get Reach by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Reach by Ad Set from Facebook Ads in Databox GET STARTED

Facebook Ads Reach by Ad Set included in Dashboard Templates 1

  • Live view

    Facebook Ads Campaign Drill-down

    This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

    Facebook Ads

Facebook Ads Reach by Ad Set included in Report Templates 1

  • Details

    Facebook Ads Report Template

    Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.

    Facebook Ads

General

  • Description
    The Reach by Ad Set metric provides the total number of people who saw your ad set, giving an estimate of the potential audience size for that particular ad.
  • Category
    Advertising
  • Subcategory
    Reach
  • Date Added
    2017-06-12

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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