Average Dwell Time by Ad measures how much time, on average, users viewed your ad.
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To track Average Dwell Time by Ad using Databox, follow these steps:
Conversions by Campaign is a metric that measures the number of actions that a LinkedIn Ads campaign has driven. This can include purchases, form completions, and other desired outcomes.
Conversions by Ad is a metric that measures the number of times viewers of an ad took a specific action on the website, such as making a purchase or filling out a form, after clicking on the ad.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaign Groups. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
The estimated number of unique member accounts with at least one impression.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.
Impressions on your ad that led to an event registration.