Average Dwell Time By Campaign measures the average time viewers spend viewing your ads in a specific campaign.
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To track Average Dwell Time By Campaign using Databox, follow these steps:
The Social Actions by Campaign Group metric measures the number of social actions (such as likes, comments, and shares) generated by an ad campaign group on LinkedIn. It indicates the level of engagement and impact of the campaign on the audience.
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
The Average CPM by Campaign metric in LinkedIn Ads reflects the average cost of 1,000 ad impressions for a specific campaign, allowing advertisers to evaluate the cost-effectiveness of their campaigns.
Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
Average amount spent on each conversion (total spent divided by conversions), split up by Campaign Groups.
Average amount spent on each conversion (total spent divided by conversions), split up by Ads.
Number of times a member opened a lead form, split up by Campaigns.
Impressions on your ad that led to an event registration.