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Google AdMob Impressions CTR by Platform

Impressions CTR by Platform is a metric that measures the click-through rate of ads on different platforms such as mobile, desktop, and tablets. It helps to identify which platform drives more engagement and optimize the ad campaigns accordingly.

With Databox you can track all your metrics from various data sources in one place.

Impressions CTR by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions CTR by Platform"?
Impressions CTR by Platform is a metric that measures the click-through rate (CTR) of your ads on different platforms, such as Android, iOS, or mobile web. It helps you understand how effective your ads are at driving engagement and attracting clicks from users on each platform. By analyzing CTRs on each platform, you can optimize your ad targeting and adjust your ad formats to better align with user preferences on each platform. This can lead to increased engagement, higher conversion rates, and more revenue from your Google AdMob ads.
Example: Example: By analyzing Impressions CTR by Platform metric, a mobile gaming company found that their ad campaigns were performing better on iOS devices compared to Android devices, prompting them to adjust their ad strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by Platform on the Performance screen
  6. 6
    Get Impressions CTR by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions CTR by Platform from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions CTR by Platform is a metric that measures the click-through rate of ads on different platforms such as mobile, desktop, and tablets. It helps to identify which platform drives more engagement and optimize the ad campaigns accordingly.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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