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Snapchat Ads Total CPM by Campaign

Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.

With Databox you can track all your metrics from various data sources in one place.

Total CPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total CPM by Campaign"?
The Total CPM by Campaign metric measures the total cost per thousand impressions for a specific ad campaign on Snapchat over a given period of time. It takes into account all the costs associated with the campaign, including ad spend, creative production, and other expenses. This metric is calculated by dividing the total cost of the campaign by the total number of impressions delivered and then multiplying by 1,000. The Total CPM by Campaign metric is useful for evaluating the overall cost and effectiveness of a Snapchat ad campaign, and it can help advertisers optimize their campaigns to improve ROI.
Example: If a company is running multiple Snapchat Ads campaigns, the Total CPM by Campaign metric can help them compare the total cost per thousand impressions for each campaign, allowing them to optimize their budget allocation.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total CPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total CPM by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total CPM by Campaign on the Performance screen
  6. 6
    Get Total CPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total CPM by Campaign
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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General

  • Description
    Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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