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Microsoft Advertising Revenue by Campaign

Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.

With Databox you can track all your metrics from various data sources in one place.

Revenue by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Revenue by Campaign"?
The Revenue by Campaign metric is a measure of the total amount of revenue generated by a specific advertising campaign over a defined period of time. It takes into account all revenue that can be attributed to the campaign, including both direct and indirect revenue, and provides insight into the overall effectiveness of the campaign. By tracking Revenue by Campaign, advertisers can identify which campaigns are generating the most revenue and allocate resources accordingly to maximize ROI.
Example: A company used Revenue by Campaign metric to analyze the effectiveness of their recent campaign promoting a new product line. They were able to identify which campaigns generated the most revenue and adjust their marketing strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Revenue by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Revenue by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Revenue by Campaign on the Performance screen
  6. 6
    Get Revenue by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Revenue by Campaign
Microsoft Advertising integration with Databox Track Revenue by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
  • Category
    Advertising
  • Subcategory
    Revenue
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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