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Snapchat Ads 15 Second Video Views by Ad Set

The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.

With Databox you can track all your metrics from various data sources in one place.

15 Second Video Views by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "15 Second Video Views by Ad Set"?
15 Second Video Views by Ad Sets is a metric that measures the total number of Snapchat users who viewed a video ad for at least 15 seconds. This metric helps advertisers track the success of their ad sets and assess the engagement level of their target audience. It enables advertisers to optimize their ad sets based on the number of video views, analyze the effectiveness of their creative content, and make more informed decisions about their ad campaigns. Ultimately, it helps advertisers maximize their return on investment by ensuring that their ads are reaching the right audience.
Example: A fashion brand uses 15 Second Video Views by Ad Sets to track views on their new collection ads. They monitor which ad sets got the most views to optimize their targeting and creative strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 15 Second Video Views by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 15 Second Video Views by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 15 Second Video Views by Ad Set on the Performance screen
  6. 6
    Get 15 Second Video Views by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 15 Second Video Views by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track 15 Second Video Views by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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